Zynga Now and Then

Zynga is best known for becoming the truly dominant developer of social games in the world. Headquartered in San Francisco California, this company was founded in July 2007, and was named after its CEO Mark Pincus. The company's mission is to connect the world through games. Since then, Zynga has become the biggest supplier of stand-alone games on various social media platforms such as Facebook, Tencent QQ and google+. Among its most beloved franchise include Farm Ville which was launch in 2009 on Facebook and generated more than 10 millions of users per day. In December 2010, with over 61 million monthly active users, City Ville surpassed Farm Ville as its most popular game.

Zynga is also the developer of Zynga Poker previously known as Texas HoldEm Poker, Chefville and Words With Friends. The company is also known for developing social applications for Apple iOS, Windows Phone and Android.

Millions of people interact with their friends and even express their personalities through Zynga games. It represents a unique tool of communication and opportunity. They spent most of their time in front of the computer and playing their favourite game. In October 2012, Zynga announced its partnership with bwin.party. Since then, the company launched a real-money gambling in the UK including the release of online poker and Farmville slots which are played for real money.

It was in 2013 when Zynga started shutting off some its games. Real money game production in the US was also cancelled and all its three top executives had resigned. Since then company started to reduce its expenses and expand its services into licensed board games, mobile games and online gambling.

Although most of its revenues came from Facebook users, Zynga decided to end its relationship with Facebook in March 31, 2013. The company's revenues started to fall far from its projected value. Daily active users decreased from 53 million to 28 million. This resulted to massive layoff and reduction of operational cost. The company's founder and CEO decided to vacate its post and remain as Zynga's Chairman of the Board. In July 2014, the company announced they were hiring software engineers and technical designers to fill in the positions for their new office in Orlando.